On Monday, July 10th,2006, Dynamic Logic hosted Online Advertising Creative Best Practices at the IPA Penthouse in London to share with marketers how to make the most of their online advertising campaigns and what types of online brand advertising are most effective.

Based on new research, Dynamic Logic presented creative best practices followed by a panel discussion of industry experts from glue London, Isobar, OgilvyInteractive, and Starcom Digital. Topics covered include:

• What types of online adverts work well and what types do not?
• How are video ads, blogging, online games, and Webisodes changing the online media landscape? Are these emerging ad platforms effective in communicating marketers' messages?
• What types of online adverts appeal most to consumers? What resonates most with certain target audiences?
• What is the role of creative and how do the factors above come to play with media planning, particularly for online?

Featuring:

Martin Bailie
Planning Director
glue London

John M. Baker
Managing Partner, OgilvyOne London
OgilvyInteractive & Client Services

Dan Calladine
Research Director
Isobar

Ken Mallon
Vice President, Product Development
Dynamic Logic

Nigel Sheldon
Director of Digital
Starcom Digital



For more information, please contact marketing@dynamiclogic.com