Auto & FMCG:
Driving the Impact of Your Advertising

Thursday, 3rd November, 2005
8.30 am - 12.00 pm
London St. James's Square
12 St. James's Square
London SW1Y 4RB United Kingdom

Professionals from the Automotive and FMCG industries joined us on November 3rd, 2005 to:

• Identify what's working and what's not in FMCG and Automotive advertising
• Learn and discuss how to execute and measure highly effective marketing campaigns
  

Speakers:

• Ken Mallon
  VP, Product Development, Dynamic Logic
• Joao Neves
  Head of Research, Europe, Dynamic Logic
• Clare Evans
  Director, Millward Brown

Agenda:

• Session One
  8.30am - 10am
  FMCG advertising learnings
• Session Two
  10.30am - 12:00 noon
  Insights into effective Automotive advertising

Directions:

By Public Transport:

• Three minute walk from Piccadilly Circus Underground station (Piccadilly and Bakerloo lines).
• Five minute walk from Green Park Underground station (Piccadilly, Jubilee and Victoria lines).
• Ten minute taxi ride from Kings Cross, Paddington, Euston, Victoria and Charing Cross main line stations.

By Road:

• Follow signs to West End.
• At Hyde Park Corner proceed east along Piccadilly for about 1/2 mile
• Look out for Fortnum & Mason Store.
• Turn right into Duke Street, to the end.
• Turn left into King Street and straight into St James Square