AdReaction, Part 3 of 3: Research Trends Suggest Web Users Are Growing More Accepting of Over-Content Ads
First Look At Mobile Performance: Early Research Shows Mobile Advertising Campaigns Increase Brand Metrics
AdReaction, Part 2 of 3: Less Intrusive and New Online Ad Formats Perceived Most Positively by Consumers
Mobile Ads for "The Golden Compass" Film Demonstrate Branding Impact of Mobile Advertising
Gaming Sites May Be a Good Platform to Persuade Women Ages 45+
Business Travelers "Pick Up" Hampton Hotels' Mobile Branding Efforts Across Weather.com's WAP Site - .PDF
Media Work Best Together, Playing Different Roles in Driving the Consumer Purchase Process
Concentrated Online Ad Exposures Enhance the Impact on Purchase Intent
Ölevia Scores Big Through Integrated Advertising Campaign Across ESPN Platforms - .PDF
The Promise of Online Video - .PDF
Online Video Ads Are Not Created Equal
What's the Right Amount of Online Advertising? - eMarketer
Over-Content Ads Becoming More Acceptable - MediaPost's Research Brief
Rich Media Research Roundup - ClickZ
Exposure to Mobile Advertising Can Positively Shift Brand Metrics - MediaTel NewsLine
Mobile key to building brand awareness - Precision Marketing
Preliminary research shows that exposure to mobile advertising can positively shift brand metrics - Mobile Europe
iVillage data offer attracts Unilever brand ads - NMA Magazine
Mobile Advertising Lifts Brand Metrics and Purchase Intent - MediaPost's Research Brief
We Rule The Net! - AARP Magazine
A Brand in the Hand - MediaPost's OMMA Magazine
Dynamic Logic Announces Initial Performance Averages for Mobile Branding Campaigns
Dynamic Logic Announces First Performance Averages for Mobile Branding Campaigns
Report: Mobile Web Advertising Impacts Brand Awareness - MediaWeek
Exposure to mobile ads lifts branding: Dynamic Logic - Mobile Marketer
Branded-Content Sites Deliver Better Ad Results - Media Buyer Planner
CEO of Dynamic Logic discusses Brand Ideals, Personal Branding & Social Media Marketing - m-cause
Using e-mail to increase brand metrics - BtoB Magazine
Datran Media Releases Dynamic Logic Research That Reveals Inbox Advertising Increases Brand Favorability and Awareness - MarketWatch
Target the Audience or Ride Along With the Content? - AdAge
OPA: B-C Sites Boost Ads - ADWEEK
OPA Study Tries To Make The Case For Content Sites As Brand Drivers - Washington Post
Enter the gaming grandmothers - BizReport
Screen Advertising Releases Results of Mobile Advertising Effectiveness - Wireless Developer Network
Mobile users 'happy to get ads for free content' - Net Imperative
Trends Insight: Online Video's Star is Rising - Marketing Week
Print Advertising Most Popular And Relevant Medium - MediaTel NewsLine
Print media tops marketing poll - Mad.co.uk
Visible Measures and Dynamic Logic to Collaborate for Internet Video Ad Benchmarking
Print ads preferred by consumers, research reveals - Brand Republic
Seniors Underserved by Online Merchants - eMarketer
Will In-Game Ads Keep Delivering Brand Lift? - ClickZ
Google Opens Content Network to Third Parties
Google Accepts Ad Tags in Push for Brand Dollars - ClickZ
Google to allow third-party ad-serving on AdSense - NMA Magazine
Advertiser Directories: The Key to Successful Online Ads - ClickZ
New Report Reveals Online Ads Are Effective In Reaching Mature Adults
Greystripe Releases Data On 'The Golden Compass' Campaign - MediaPost
WPP's 24/7 Real Media Partners With Mindset Media - MediaPost
Mediterranean social networkers more open to ads - NewMediaAge
Opportunities And Challenges For Brands On Social Networking Sites - MediaTel NewsLine
Digital Branding: Measuring Engagement - NMA Magazine
Ads On Gaming Sites A Solid Way To Reach Some Women - WebProNews
Brand Advertising on Game Sites Performs Best With Women Over 45 - MediaPost's Research Brief
Web vs. TV: Research Aims to Gauge Ads - The Wall Street Journal
Gaming sites good for targeting older women - NMA Magazine
Ads on Social Networking Sites Could Present New Opportunities and Challenges For Brands - Millward Brown's ePerspectives
What Can Widgets Do? - eMarketer
Beating Online Ad Clutter - MediaPost
As Big Brands Embrace Digital, Digital's Branding Power Wanes - ClickZ
Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands - MediaPost
Best & Worst of 2007: Experts Weigh In - iMedia
Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign - MediaPost
NewsLine Column: Frequency Capping - MediaTel
Online Video Ads Score Well With Users - MediaPost
Viral Videos Ads: No Marketing Panacea - MediaPost
How fewer ads can mean more dollars - iMedia
Hampton Finds Value in Mobile Ads - ADWEEK
Study champions impact of magazine advertising - Brand Republic
Mobile Ads Boost Brand Appeal: Dynamic Logic - MediaPost
Major Internet Hubs See Lesser Influence - Associated Press
New Study Demonstrates Success Of Mobile Web Ad Campaign
Study finds acceptance of mobile advertisements - RCR Wireless News
Millward Brown and Aerodeon conduct first research project to measure effectiveness of mobile phone advertising
Frequency of exposure is key for online ads - NMA Magazine
Will click-through become an endangered species? - Media Guardian
Online Video: Short-Term Hype Or Long-Term Brand Builder? - MediaPost
Top performing online campaigns need branding objectives - Mad.co.uk
24/7 Real Media Debuts Search Retargeting On The Global Web Alliance
Lessons On Acheiving Branding Goals - iMedia
Viral advertising - the Holy Grail of marketing? - Mad.co.uk
Tremor to Study Video on 800 Sites - iMedia
Partnership to Study Video Ad Effectiveness - MRWeb
Tremor Teams With Dynamic Logic To Study Video Ad Effectiveness - MediaPost
Tremor Media Partners with Dynamic Logic for Video Research Initiatives
Agencies Credited for Effective Work - Brand Republic
Profero and Carat Creative Top Online Campaigns - NMA
The UK's Best Online Brand Campaigns - Creative Match
The Best Online Brand Campaigns in the U.S.
When Web Branding Works - Ad Age
The Best Online Brand Campaigns in the U.K.
Top 10 Online Brand Campaigns Named - Media Guardian
What Visa Learned From UGC Efforts - Adweek
MPA Finds Magazines Have Major Influence On Consumers - MediaPost
Mags Uber-Effective in '07 Jeep Campaign - Mediaweek
Magazines Drive Purchase Intent and Advertising Awareness in Jeep Compass Launch Campaign, According to New Research
Is the Buyer Always Right? - Brand Republic Blog
Analyst Speak - Online Video Allows For Greater Ad Opportunities-NMA
Olevia HDTV and ESPN Renew and Expand Ongoing Marketing Relationship
Consumer Insight: Understanding the Digital Consumer - Campaign Magazine
ESPN Readies Upfront, Touts Olevia - MediaPost
The Impact Of Online Video - MediaTel.co.uk
Fighting Media's Devolution - iMedia
Online Video Advertising: Not for Branding Only - ClickZ
Many Marketers Think Viral Is a Fad - eMarketer
Viral's Not For Just Anyone - MediaPost
Vital Statistics - Revolution UK
The Effectiveness of Online Video Advertising - AdMap
Online Video: It's All In The Metrics - MediaPost
The Impact of Online Video Ads Varies Widely - Creative Match
How to Make Effective Online Video Ads - AdAge
Google, Yahoo! Educate Marketers About Testing - Brandweek
BLOG: Power of Video Ads on the Web
Nissan Tunes in Yahoo Concert Series - Adweek
Branded sites more valuable for advertisers - e-consultancy
Can Anybody Really Measure Engagement? - iMedia
Google, YouTube Seal Deal - MediaPost
Interstitial, Pre-Roll or In-Stream Video Unit Finalists - MediaPost OMMA
Online Still Struggles as Branding Tool - iMedia
Time To Get In The Game? - MediaPost
Unique Digital Debuts Brand Work for Barclaycard Online - Mediaweek
Dynamic Appoints Jean Robinson as President
Dynamic Logic Appoints President - World Opinion News
Dynamic Logic Appoints Jean Robinson as President
New Nielsen Ratings to Measure Ad Viewing - MarketWatch
Millward Brown launches ad copy testing tool - research
A New View on the Dealer Site - iMedia
What Users Hate About Online Ads - iMedia
Peak Ad Response is Four Weeks Early for Movies - MediaPost
Behavioural Targeting: How Online Ads Got Personal - Revolution UK
Dynamic Logic Europe Staffs Up
Measuring Online Video Ads - ClickZ
Online Builds it's Brand Reputation - MediaWeek
CrossMedia Forum: Execs Fight it Out for Advertiser Budget - DM News
Internet Ad Breaks - Brand Strategy Magazine
Millward Brown and Dynamic Logic to Release DigitalLink™
Auto Sites Drive Conversion Rates For Car Ads - NetImperative
Auto Ads Best on Auto Web Sites - Mediaweek
Dynamic Logic Europe Launches MarketNorms® 2.0, The First Online Planning Tool That Includes Brand Metrics
Dynamic Logic Launches MarketNorms® 2.0
Dynamic Logic Announces Creative PreTest™ To Evaluate Ads Prior To In-Market Campaign
Dynamic Logic Boosts London Team
MSN--Sixth Annual MSN Strategic Account Summit--PRNewswire
Beauty Brands Benefit Most From Online Ads- Adweek
Ronning Lipset Radio Commissions Dynamic Logic to Measure the Effectiveness of Online Radio Campaign
10/22 - Kantar Group Behavioral Forum Contact: (203) 330-5200 www.kantargroup.com 10/29 - ARF Industry Leadership Forum New York, NY www.thearf.org/assets/forum 10/29 – OMMA Video Los Angeles, CA www.mediapost.com/events/ommavideo 10/30 - OMMA Mobile Los Angeles, CA www.mediapost.com/events/ommamobile 11/3-11/6 – Ad:Tech New York New York, NY www.ad-tech.com/ny 11/13 – OPA Breakfast Event Contact: (212) 204-1493 www.online-publishers.org
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