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Exploring the Role of Value in Mobile Advertising
SessionM, a mobile loyalty platform and advertising network, partnered with Millward Brown to explore the role of value and rewards in mobile advertising, a continuation analysis of the
AdReaction: Marketing in the Mobile World
Case Study: Brand.net Delivers Audience and Brand Impact for Retail Campaign
In effort to evaluate campaign impact, Brand.net tapped insights from Dynamic Logic’s AdIndex Dash® to understand brand awareness and consideration measures of their retail client’s campaign.
Social Measurement Depends on Data Quantity and Quality
As social platforms proliferate, enthusiastic users are generating more data than ever. Social media data are fast becoming the hottest commodity in market research.
Media Optimization Insights
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