Dynamic Logic

Recent Insights

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  Exploring the Role of Value in Mobile Advertising

  SessionM, a mobile loyalty platform and advertising network, partnered with Millward Brown to explore the role of value and rewards in mobile advertising, a continuation analysis of the AdReaction: Marketing in the Mobile World study.
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  AdReaction: Marketing in the Mobile World

  The latest AdReaction study focuses on mobile marketing and was conducted using qualitative and quantitative methodologies. Through this research, we provide marketers with insights and a roadmap for navigating the mobile landscape – all to support brand growth.
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  Social Measurement Depends on Data Quantity and Quality

  As social platforms proliferate, enthusiastic users are generating more data than ever. Social media data are fast becoming the hottest commodity in market research.