Dynamic Logic

Recent Insights

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  How to Bolster Ad Effectiveness in a Sagging Economy

  Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.

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  Case Study: A Fan Page Effectiveness Study

  In Australia, J&J set out to understand the brand value of their tightly-knit Johnson’s Baby Facebook fan page community.

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  Out of the Shadows: Digital advertising in Asia shows significant impact

  As Asian companies leverage display ads, social media and mobile to build brands and influence consumer purchase decisions, digital advertising has become an indispensable element of the Asian marketing mix.

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