Dynamic Logic

Recent Insights

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  AdReaction: Marketing in the Mobile World

  The latest AdReaction study focuses on mobile marketing and was conducted using qualitative and quantitative methodologies. Through this research, we provide marketers with insights and a roadmap for navigating the mobile landscape – all to support brand growth.
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  Case Study: Brand.net Delivers Audience and Brand Impact for Retail Campaign

  In effort to evaluate campaign impact, Brand.net tapped insights from Dynamic Logic’s AdIndex Dash® to understand brand awareness and consideration measures of their retail client’s campaign.
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  Social Measurement Depends on Data Quantity and Quality

  As social platforms proliferate, enthusiastic users are generating more data than ever. Social media data are fast becoming the hottest commodity in market research.